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Promotional posters, design examples of Double Eleven Carnival Taobao promotional posters

作者:巧匠视觉 学习: 32577人次 Source: Author station Cool: Craftsman visual learning: 32577 visitors
Double Eleven is the festival with the strongest promotion in the year, so the page design on this day is also very important. Next, I will analyze the design process of the Double Eleven poster.

final effect

Promotional posters, design examples of Double Eleven Carnival Taobao promotional posters_psshu.com

First, find inspiration:

Find a lot of references for excellent works of the promotion type, which will give you some inspiration. Look for some previous Double Eleven cases and this year's official design style, and carefully analyze what elements are used to see if they can be used in our pages.

Promotional posters, design examples of Double Eleven Carnival Taobao promotional posters_psshu.com

Promotional posters, design examples of Double Eleven Carnival Taobao promotional posters_psshu.com

Second, the color reference:

In fact, this picture mainly refers to the atmosphere and color of the illustration below. The atmosphere of a picture has a lot to do with color, especially for the promotion page, the beautiful color will attract consumers' attention. This is an important point.

Promotional posters, design examples of Double Eleven Carnival Taobao promotional posters_psshu.com
Three steps analysis:

1. Use color-referenced illustrations to choose two colors for the background gradient.

Promotional posters, design examples of Double Eleven Carnival Taobao promotional posters_psshu.com

2. Draw an oval shape with cyan and purple light.

Promotional posters, design examples of Double Eleven Carnival Taobao promotional posters_psshu.com

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